Gratuit online customer retention rate calculator. Calculer retention rate, required retention targets, and projected customer counts. Compare against SaaS industry benchmarks. Pure côté client.
Customer Retention Rate measures the percentage of customers a company retains over a specific period. It is the inverse of churn rate and is one of the most critical metrics for SaaS and subscription businesses. High retention means product-market fit and sustainable growth.
For SaaS, 93-95% monthly retention is average, while 97%+ is considered excellent. Enterprise SaaS often sees 99%+. B2C and subscription box businesses typically have lower retention (85-92%).
Retention Rate = ((Customers at End - Nouveau Customers) / Customers at Démarrer) × 100. Ceci gives the percentage of existing customers you kept during the period.
Retention Rate + Churn Rate = 100%. Retention measures customers kept; churn measures customers lost. They are inverse metrics.
Acquiring new customers costs 5-25x more than retaining existing ones. High retention compounds revenue, improves LTV/CAC ratio, and signals strong product-market fit.