마케팅 비용과 획득 고객 수를 입력하면 고객 획득 비용(CAC)을 계산합니다. 100% 무료.
고객 획득 비용(CAC)을 계산하는 도구입니다.
Customer Acquisition Cost (CAC) is the total cost of marketing and sales efforts required to acquire a new customer. The formula is: CAC = Total Marketing Cost / New Customers Acquired. It is one of the most important metrics for businesses investing in growth.
A good CAC depends heavily on your industry and business model. SaaS B2B typically sees $200–$1,000, SaaS B2C $50–$200, e-commerce $30–$50, FinTech $100–$300, and travel $7–$30. The most important benchmark is your CAC-to-LTV ratio — aim for at least 3:1 (LTV is 3x CAC).
Use the formula: Total Marketing Cost = CAC × New Customers. For example, if your CAC is $200 and you acquire 100 customers, your total marketing cost is $20,000.
CAC (Customer Acquisition Cost) includes all marketing and sales costs divided by total new customers. CPA (Cost Per Acquisition) is typically used for paid advertising only and measures the cost per conversion from a specific campaign or channel. CAC is broader and more strategic; CPA is more tactical.